The School of Information is UC Berkeley’s newest professional school. Located in the center of campus, the I School is a graduate research and education community committed to expanding access to information and to improving its usability, reliability, and credibility while preserving security and privacy.
The Master of Information and Data Science (MIDS) is an online degree preparing data science professionals to solve real-world problems. The 5th Year MIDS program is a streamlined path to a MIDS degree for Cal undergraduates.
The School of Information's courses bridge the disciplines of information and computer science, design, social sciences, management, law, and policy. We welcome interest in our graduate-level Information classes from current UC Berkeley graduate and undergraduate students and community members. More information about signing up for classes.
Does online advertising actually work? Google scientist David Reiley says it does — but not in the way you expect. In this lecture, he reveals the surprising impact of online advertising on bricks-and-mortar sales.
Oded Nov is an assistant professor of management at the Polytechnic Institute of New York University. His talk will introduce a framework for personality-targeted design, much like a medical treatment based on a specific genetic profile.
What role will museums and libraries play in the information technology landscape of the future? Todd Carter presents his vision of museums and libraries empowered by Web 2.0 and crowd-sourcing technologies.
Digital identity systems are quietly reshaping the world, changing how we cross borders, conduct commerce, and interact with our governments. How can we understand the incredible opportunities of these technologies — along with their enormous challenges and risks?
Scott Young, M.D., discusses how the US health care system is responding to health care reform and the economic downturn with patient-centricity, health information technology, and integrated delivery systems.