Introduction to Management of Technology
Typically offered SPRING semester.
This is a Core Course of the MOT program and is not a required course for the MOT certificate.
This course is designed to give business and engineering students an overview of the main topics related to the management of technology, with a focus on innovation as it relates to products, processes, and business models. Why do so many new technology businesses fail, and why are so many successful businesses unable to recognize fundamental market transitions that can change the structure of an entire industry? The course covers the full spectrum of activities associated with technology businesses, from strategy and R&D through marketing and distribution. The format is highly interactive and includes readings, case studies, and guest speakers from inside and outside the MOT program.
Signing Up for I School Classes
Instructions for Berkeley undergrads, graduate students, and community members