Search-based shopping online is effective when you know exactly what you want and infuriating when you don’t. For consumers that prefer window shopping over web browsing, Gusto offers an innovative new alternative. Driven by academic research and user-centric design, Gusto uses curation and context to suggest stores — not goods — that fit a shopper’s personal style and immediate in-market interests. Gusto’s simple and convenient interface emphasizes the human components of shopping, assessing a user's mood and encouraging storefront exploration rather than purchase efficiency. As a consumer’s needs change, so does the Gusto experience, making Gusto's store search more thoughtful and effective than anywhere else on the web.