Laura Herman

Alumni (MIDS 2021)


Use of big data to improve decision making in the energy industry, including forecasting and resource acquisition, in order to better serve future technology and electricity needs while decreasing environmental impact.


Business Strategy
Data Science


I currently work at Arizona Public Service (APS), the largest electric utility in Arizona, on the resource planning team. This short and long-term planning function submits a 15-year outlook on APS plans to build future power plants or purchase power, including renewables and battery storage. We must consider how to meet future technology needs such as electric vehicles and data centers in our service territory. Previously, I held roles at APS in tax planning/accounting and load research.

I am interested in using data to improve decision making processes in all industries, with a focus on energy.   

Last updated:

February 29, 2024