Chris Hoofnagle

Chris Jay Hoofnagle

Adjunct Professor


Internet law, information privacy, consumer protection, cybersecurity, computer crime, regulation of technology, edtech


Chris Jay Hoofnagle helps students from different disciplinary perspectives understand the effects of law on technology. He is author of Federal Trade Commission Privacy Law and Policy (Cambridge University Press 2016). He holds dual appointments in Information and in the School of Law. An elected member of the American Law Institute, Hoofnagle advises emerging technology companies as counsel to Gunderson Dettmer LLP.

Hoofnagle has written extensively in the fields of information privacy, the law of unfair and deceptive practices, consumer law, and cybercrime. His recent work includes: What We Buy When We “Buy Now,” 165 U. Penn. L. Rev. 317 (2017) (with Aaron Perzanowski), The FTC's Internal Privacy Struggle, in Cambridge Handbook of Consumer Privacy (Evan Selinger, Jules Polonetsky, & Omer Tene, eds)(Cambridge University Press 2018); Online Pharmacies and Technology Crime, in The Handbook of Technology, Crime and Justice (Michael McGuire and Thomas J. Holt, eds.) (Routledge Press 2017); Free: Accounting for the Costs of the Internet's Most Popular Price, 61 UCLA L. Rev. 606 (2014) (with Jan Whittington); Alan Westin's Privacy Homo Economicus, 49 Wake Forest L. Rev. 261 (2014) (with Jennifer Urban); Unpacking Privacy's Price, 90 North Carolina L. Rev. 1327 (2012) (with Jan Whittington); and Behavioral Advertising: The Offer You Cannot Refuse, 6 Harvard L. & Policy Rev. 273 (2012).

Hoofnagle co-chairs the annual Privacy Law Scholars Conference. He is a member of the San Francisco Electronic Crimes Task Force and is an advisor to Palantir Technologies.

He is licensed to practice in California and Washington, D.C.


B.A., University of Georgia (1996)
J.D., University of Georgia School of Law (2000)

Last updated:

May 25, 2020