Ebooks are an afterthought to traditional print and there are no platforms that cater to a digital first ebook. They also cater to the traditional text-based, linear narrative and few options are available to writers of non-traditional, non-linear forms. Ebooks also rely on the literal interpretations of traditional print and fall short in really challenging people's conception of a 'book.' This is disappointing given the many affordances of the digital medium. This left us with these questions: "What if we could reboot the ebook? How would it look?" Rebook aims to create an end-to-end web native application that will provide writers the tools to create their story and a place for readers to explore something new.