Laith Ulaby



Human Centered Design, Ethnography, Design, Research, and Product Strategy

Research areas


I have an academic background in ethnographic research (Ph.D. from UCLA), but have been working in applied settings for the majority of my career.  I currently lead the User Research and Product Data Science functions at Webflow, with previous stops at Udemy, Netlify, Google, Shyp, and AnswerLab.

I have also held fellowships with the United Nations Centre for Humanitarian Data and the Convergence Center for Policy Resolution.