Jun 27, 2024

Hany Farid’s GetReal Labs Launches

From PR Newswire

GetReal Labs Launches to Combat Malicious Manipulated Content and Deepfakes

GetReal Labs, the world's leading authority on malicious manipulated content and deepfakes, today announced its launch from stealth. The company has been incubated over the past two years by Ballistic Ventures, the premier venture capital firm for early-stage cybersecurity innovations, and UC Berkeley Professor Hany Farid, the preeminent and most trusted media forensics expert in the field.

“The inception of GetReal stems from years of watching AI trends and the democratization of its systems and tools. With a significant amount of all online content soon to be AI-generated, and first-hand accounts of how nefarious actors are exploiting advancements, we’re at the juncture where GetReal is critical,” said Ted Schlein, Co-founder and General Partner of Ballistic Ventures, who co-founded GetReal Labs and serves as its interim CEO. “We incubated GetReal because we understand the very real and growing threats to economies and society. Our mission is to stop these threats with the market’s most advanced technology for authenticating content and detecting deception – and the team we’ve assembled gives me great hope for our future.”

“The malicious use of AI comes with serious and immediate consequences. It’s not futuristic. We’ve already seen it happen, from market turmoil caused by a viral image of a Pentagon explosion, to the deepfake disruptions in Slovakia’s latest election, and the CFO-deepfake that led to a $25M wire transfer,” said Hany Farid, Co-founder and Chief Scientist of GetReal Labs, who also serves as Professor at UC Berkeley in the Electrical Engineering & Computer Sciences and the School of Information. “Having spent over 25 years working with corporations and governments on digital forensics and image analysis, I can say with certainty that there’s a real and urgent need to address malicious content now. That’s why GetReal is here, and I'm excited we can finally share what we’ve built.”


Hany Farid is a professor in the Department of Electrical Engineering & Computer Sciences and the School of Information at UC Berkeley and a senior advisor to the Counter Extremism Project.

Last updated: July 2, 2024