Jun 27, 2024

Hany Farid Unveils New Deepfake Detection Company: GetReal Labs


Deepfakes Are Evolving. This Company Wants to Catch Them All

By Will Knight

Some Fortune 500 companies have begun testing software that can spot a deepfake of a real person in a live video call, following a spate of scams involving fraudulent job seekers who take a signing bonus and run.

The detection technology comes courtesy of GetReal Labs, a new company founded by Hany Farid, a UC Berkeley professor and renowned authority on deepfakes and image and video manipulation.

GetReal Labs has developed a suite of tools for spotting images, audio, and video that are generated or manipulated either with artificial intelligence or manual methods. The company’s software can analyze the face in a video call and spot clues that may indicate it has been artificially generated and swapped onto the body of a real person...

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Hany Farid is a professor in the Department of Electrical Engineering & Computer Sciences and the School of Information at UC Berkeley. He specializes in digital forensics.

Last updated: July 2, 2024