Design Futures Lecture

Reading Ahead: Considering The Book’s Future in the iPod Era

Wednesday, September 30, 2009
6:00 pm - 7:30 pm
BCNM Commons, 340 Moffitt Library, near the Free Speech Cafe
Steve Portigal and Dan Soltzberg (Portigal Consulting)

Reading Ahead: Considering The Book’s Future in the iPod Era

Design Futures: Steve Portigal and Dan Soltzberg (Portigal Consulting) Reading Ahead: Considering The Book’s Future in the iP

Steve Portigal and Dan Soltzberg will share findings from the Reading Ahead project, an exploration the evolution of reading and books from a consumer perspective – what it means to be a reader, how artifacts from traditional books to devices like Amazon’s Kindle affect the experience, and what the future might hold for readers, product developers, and others.

Portigal Consulting is a bite-sized firm that bring together user research, design and business strategy to help innovative companies discover and act on new insights about themselves and their customers. We’ve conducted in-depth contextual research with telecommuters, musicians, bankers, new mothers, students, and dozens of others. We’ve worked with companies like Belkin, Bosch, Chevron, France Telecom-Orange, Hewlett-Packard, Nestle, Plantronics, and Sony to guide the development of new products and services.

Last updated:

August 23, 2016