Info 290

Marketing for High-Tech Entrepreneurs

3 units

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This course is not currently offered.

Course Description

The primary goal of this course is to develop in the student the marketing skills needed to compete aggressively as an entrepreneur in technology fields. Upon completion of this course, the student should have developed the following skills:

  • The ability to assess and predict customer needs in markets that may not yet exist;
  • The ability to create and execute marketing plans that necessarily integrate sophisticated technological development with rapidly evolving customer requirements;
  • The ability to create and grow a focused marketing organization rapidly and efficiently;
  • The ability to create and use marketing communications to reach prospects, customers, OEMs and sales channels efficiently and inexpensively.

See the MOT site for details.

Prerequisites

None

Course History

Fall 2007

Instructor(s): Andrew Isaacs

Fall 2006

Instructor(s): Andrew Isaacs

Fall 2004

Instructor(s): Andrew Isaacs

Fall 2003

Instructor(s): Andrew Isaacs

Fall 2002

Instructor(s): Andrew Isaacs

Fall 2001

Instructor(s): Andrew Isaacs

Fall 2000

Instructor(s): Andrew Isaacs

Last updated:

January 10, 2017