Data Mining, Analytics, and Information Extraction in Intelligent Business Services: Online Ads, Healthcare, and Service Centers
The purpose of this course is to provide an online marketing and advertising, healthcare, and service center industry context for data mining, information extraction, and analytics, as an important element for student work in information systems and analytics.
Specifically, we hope to:
- Provide an overview of issues and trends which will shape the need for and structures of data mining, information extraction, and analytics in business information systems within online marketing and ads, healthcare, and service centers.
- Identify and explore key topics, followed by the development of analytic methods, for data mining, analytics, and information extraction, in these contexts
We will have industry speakers and industry projects as well, to provide real-world perspective and real-world engagement.
This course is being offered for one to three units; instructor approval is required to take this course for more than one unit.