MIMS Final Project 2023

A Playbook To Be Proud Of: Designing LGBTQ+ Inclusive User Accounts

A near ubiquitous experience for all users of digital products includes the creation of user accounts. With that in mind, the goal of this project is to create a more inclusive experience for LGBTQ+ users, specifically when creating their user account within a digital product. Using various methods including a literature review, user interviews, and usability testing, we produced a playbook that supports digital product teams. This playbook outlines concrete actions and best practices for a more LGBTQ+ inclusive user account design. We tackle topics such as inclusive language, trust & safety, and data usage expectations in our guide. Through this playbook, we hope to upskill digital product teams and empower them to make more inclusive design choices.

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A Playbook to Be Proud Of: LGBTQ+ Inclusive User Account Design Guide

A Playbook to Be Proud Of: LGBTQ+ Inclusive User Account Design Guide

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Last updated:

May 8, 2023