5th Year MIDS Capstone Project 2020

BECASU - A Digital Marketing Allocation Tool

Our team at Becasu is building an easy-integration machine learning tool to optimize your online marketing campaign spend. Our team uses interpretable LSTM neural nets to model customer journeys and calculate an ROI for each campaign that takes into account the complex dependencies that are a customer journey. Using our model, we automatically run simulations against your marketing and conversion data to optimize budget allocation.

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Last updated:

August 3, 2020