Our experiment is designed to tackle the question of “how a company’s CSR activities are perceived in social media.” In order for us to answer such question, we need to define CSR. Then we need to determine if, how much, and how often people talk about a company’s CSR in online media – and what they say. Extracting such information feeds into our scoring platform that not only answers the primary question, but also allows comparison of a given company against other companies.
Company rankings may encourage and promote socially responsible business practices, environmental stewardship, consumer protection, human rights, and diversity, as part of the doing-well-and-doing-good movement.
For this particular experiment we chose to analyze two months-worth of Twitter tweets.