Tom Seddon

Tom Seddon

Alumni (MIDS 2018)


How data science can be applied to create value in business by innovative approaches to making decisions, setting strategy, improving customer experiences and defining the purpose of an organization.


Business Strategy
Data Science


I was most recently Chief Marketing Officer for Extended Stay America, Inc. (NYSE:STAY) in Charlotte for 4½  years to September 2016.  Extended Stay America is the largest owner/operator of company branded hotels in North America, with 629 hotels in the US and Canada, comprising approximately 68,000 guest rooms and with nearly 10,000 associates.

Before ESA, I spent 4 years based in London as CMO for IHG plc (LON:IHG), one of the world’s largest hotel companies, parent of Holiday Inn, and InterContinental among other brands.  At IHG I was responsible for all sales and marketing activity worldwide and for developing guest experience and brand strategy.

I was also CEO of the Subway Franchisee Advertising Fund Trust in CT, the arms length entity running all Subway’s marketing spend around the world.

Prior to that I spent 12 years working in Atlanta for IHG’s predecessor companies, in various brand management, sales, and revenue areas.

I worked in Europe and the USA for S.P.A. (now Oliver Wyman) as a strategy consultant .

I have a B.Sc and an M.Eng in Electrical/Electronic Engineering from the University of Bath, and began my career working on radio systems with Motorola in the UK.

Last updated:

September 30, 2023