Focus
Specialization
Biography
Over the course of my career, I’ve proudly worked as a brand manager, user-experience leader, and product manager employed by top-tier companies in the technology and e-commerce sectors. Regardless of the position, organization, or industry, one thing has been constant: I’ve remained passionate about user experience and product design.
Throughout my career, I have established a budding reputation as an innovative leader who is committed to conducting data-based research to learn the latest technology and product trends as well as maintain a competitive advantage. I am passionate about my work in design and creating applications/products that contribute to the user's experience. From creating user personas and mockups to conducting rapid prototyping and wireframing, I am committed to designing technical solutions that achieve shared operational goals.
Additionally, I offer research and testing techniques, user flows, lo-fi wireframes, hi-fi design specs, and other tools in my design toolkit to effectively evolve and implement a design system. I strive to make big data easily understandable to the non-expert by working on various design challenges, often with custom and creative design solutions required, and remaining involved in every feature development phase, including research, ideation, implementation, and iteration.
Although I have continued to work on UI/UX design and product development, my primary focus has been leading UX design, web analytics professionals, and product managers. I’ve imparted to them my leadership philosophy of “doing the right thing, not the easy thing.” I’ve enjoyed virtually every minute of watching these teams build new skills, learn and grow, and advance in their careers. In reflecting on the past, it is clear that I’m fortunate to have a career in Product Design and Management as I am tangibly able to effect change!