Natacha Maheshe

Natacha Maheshe is a MIDS student at UC Berkeley’s School of Information, passionate about using data to unlock insights that drive meaningful change. She believes that when used responsibly and thoughtfully, data can help solve some of the world’s most complex and urgent challenges—from poverty and inequality to advancing women’s rights and education.

Natacha brings over a decade of leadership experience at the intersection of technology and storytelling. She currently leads developer marketing at Google, driving cross-product adoption and engagement across the developer ecosystem. Previously, she served as Head of Product Marketing for AWS Analytics at Amazon, where she helped define go-to-market strategies for data and AI products. Her career also spans multiple other roles at Amazon, where she led high-impact global campaigns and strategic product launches.

With a strong foundation in both business and technology, Natacha is committed to making data accessible and actionable, especially for historically overlooked communities and causes.