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John Baldwin

Alumni (MIMS 2022)


Data Science, Online Media and Advertising, The Attention Economy, Health Care Information Security


Data Science


John Baldwin is a data scientist, researcher and graduate student in UC Berkeley's Master of Information Management and Systems program.  His focus is on the impact of advertising and artificial intelligence on consumer cognition and behavior.  John combines a deep expertise in the writing, research and communication of ideas with statistical and technical expertise from years of industry work as a data analyst in various capacities.  His industry experience spans online media, advertising and health care information security.


Current Research Interests:

- Academic research and consumer-facing public awareness campaigns on the effects of personal-data-driven online advertising on human cognition, behavior and temperament

- Policy and technical improvements in information transfer within the health care industry to drive innovation and growth


John is actively interested in collaboration around these research interests.  More generally, he is interested in research, consulting and networking opportunities widely related to the cybersecurity and data science domains.  Please feel free to reach out to him at for a conversation.

Last updated:

May 24, 2024