Anna Zaitsev

Former Postdoctoral Scholar
Former Lecturer


Software design and development, social media and algorithms


Dr. Anna Zaitsev is an expert in Agile software development, design thinking, and social media research. Her work has been published in competitive international conferences and leading journals, including Information & Organization and First Monday. Her research on the algorithmic influence on social media has been discussed in Wired Magazine, The New York Times, CNBC, and other press outlets, and she has presented the study also in a NATO conference on social media. 

Before her academic career, Dr. Zaitsev was a project manager and led several successful, large-scale IT projects at IBM and other leading IT companies. For example, she managed the complete redesign and redevelopment of healthdirect.gov.au. Dr. Zaitsev is also a versatile teacher who has taught classes on project management, business strategy, fundamentals of programming, and research design for Master’s students. She has applied her project managerial skills when coordinating a large teaching team of teaching assistants and tutors. Outside academia, she is an avid slack country skier. 

Publication Highlights 

Ledwich, M., Zaitsev, A., & Laukemper, A., 2022. "Radical bubbles on YouTube? Revisiting algorithmic extremism with personalised recommendations," First Monday

Zaitsev, A. and Mankinen, S. 2022. "Designing Financial Education Applications for Development: Applying Action Design Research in Cambodian Countryside," The European Journal of Information Systems, 31(1).

Zaitsev, A., Gal, U. and Tan, B., 2020. “Coordination Artifacts in Agile Software Development,” Journal of Information & Organization, 30(2).

Ledwich, M. and Zaitsev, A., 2020. “Algorithmic Extremism: Examining YouTube’s Rabbit Hole of Radicalization,” First Monday


Wired Magazine (October 2020), “YouTube’s Plot to Silence Conspiracy Theories

CNBC (December 2019), "YouTube actually steers people away from radical videos, researchers say"

NATO Strategic Communications Center of Excellence’s “Emerging Trends in Social Media” conference presentation


Last updated:

February 29, 2024