Afrah Boateng

Afrah is a data scientist with four years of experience using machine learning, A/B testing, and analytics to drive business decisions in the financial services industry. At Synchrony, she has supported products including private label and dual credit cards, and led projects that improved customer engagement, digital adoption, and sales forecasting. Her interests lie at the intersection of technology, consumer behavior, and equity—particularly how data can be used to build more transparent, inclusive systems. Through the MIDS program at the I School, Afrah aims to deepen her technical expertise while exploring ethical AI, data governance, and the broader impact of data-driven products on underserved communities.