From Scientific American
By Tulika Bose & Sophie Bushwick
Here’s what’s behind the A.I technology that has worried so many actors—including something called “the orb...”
Bushwick: That’s right — I spoke with Hany Farid, a professor at the University of California Berkeley who studies this type of technology. He says this idea, that generative AI can take an actor’s image and insert it into any scene, is just putting a new name on existing tech.
Hany Farid: We used to call it deepfakes which was scary sounding and was largely associated with things like non-consensual sexual imagery and fraud and disinformation. Somebody in the industry did some very good rebranding and can now we call it generative Ai which sounds less scary and less awful. It is the same core underlying technology...
Hany Farid is a professor in the Department of Electrical Engineering & Computer Sciences and the School of Information at UC Berkeley.