From "Fresh Air" from WHYY, National Public Radio
Political Semantics And The Art Of The Slogan
By Geoff Nunberg
From FDR's "New Deal" and LBJ's "Great Society" to Barack Obama's effort to create a "New Foundation", politicians (and their speech writers) have long used words to brand their ideas. Geoff Nunberg reflects on the politics of political phrasing.
Nunberg is a professor at the School of Information at the University of California Berkeley.