Jun 1, 2009

Geoff Nunberg Analyzes Political Slogans

From "Fresh Air" from WHYY, National Public Radio

Political Semantics And The Art Of The Slogan

By Geoff Nunberg

From FDR's "New Deal" and LBJ's "Great Society" to Barack Obama's effort to create a "New Foundation", politicians (and their speech writers) have long used words to brand their ideas. Geoff Nunberg reflects on the politics of political phrasing.

Nunberg is a professor at the School of Information at the University of California Berkeley.

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Last updated:

October 4, 2016