Information Access Seminar

From Whitewashing to Greenwashing: PR’s Approach to Climate Science

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Friday, October 6, 2023
3:10 pm to 5:00 pm PDT

Paul Duguid

Greenpeace recently declared that we are living in “the golden age of greenwashing.” This talk attempts to look at how we got there, examining in particular the role across the twentieth century of the public relations industry in responding to what its clients saw as problematic science. It looks in particular at PR’s great master, Edward Bernays, and his “revolutionary” account of the profession.

This seminar will be held both online & in person. You are welcome to join us either in South Hall or via Zoom.

For online participants

Online participants must have a Zoom account and be logged in. Sign up for your free account here. If this is your first time using Zoom, please allow a few extra minutes to download and install the browser plugin or mobile app.

Join the seminar online

Paul Duguid recently retired as an adjunct full professor at the School of Information and was formerly professorial research fellow at Queen Mary, University of London. Intermittently, he has held visiting positions at the University of Lille, the École Polytechnique in Paris, and Copenhagen Business School, and honorary positions at the universities of York and Lancaster in the U.K. From 1989 to 2001 he was affiliated to the Office of Central Management at the Xerox Palo Alto Research Center (PARC); prior to that, a member of PARC's affiliated Institute for Research on Learning.

At Berkeley, he taught “Concepts of Information” (INFO 218) and “History of Information” (INFO 103).

Paul Duguid
Paul Duguid


If you have questions about this event, please contact Michael Buckland.

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Michael Buckland
Michael Buckland
Professor Emeritus


If you require an accommodation for effective communication (ASL interpreting, CART captioning, alternative media formats, etc.) or information about mobility access in order to fully participate in this event, please contact Catherine Cronquist Browning with as much advance notice as possible and at least 7–10 days in advance of the event.

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Catherine Cronquist Browning
Catherine Cronquist Browning
Assistant Dean of Academic Programs and of Equity and Inclusion
111 South Hall

Last updated:

September 5, 2023