Seminar Project Progress Reports
The Evolution of e-Commerce Platform Marketing Modes
Aobo Lyu
China’s e-commerce is developing rapidly. In recent years, a variety of e-commerce platform marketing methods have emerged, such as allowing consumers to obtain discounts by itemizing product information on their social media accounts and allowing consumers to gather friends together to complete tasks arranged by the platform to get money. This study focuses on the characteristics of this marketing change, the role of information technology in it, and analyzes the driving force behind this change.
- Step 1. Through the research on the topic and abstracts of research papers in the field of e-commerce in recent years, find out the research “aspects” in the field of e-commerce.
- Step 2. By studying the changes of one e-commerce platform in recent years, analyze each research “aspect”, and summarize the trends of different research “aspects”.
- Step 3. By analyzing the relationship between different research “aspects”, the overall trend and evolution power of e-commerce platform evolution are obtained.
Accelerating Human Learning through AI
Vikramank Singh & Mekhola Mukherjee
In the study of human learning, there is broad evidence that our ability to retain information improves with repeated exposure and decays with delays since last exposure. This plays a crucial role in the design of educational software, leading to a trade-off between teaching new material and reviewing what has already been taught. A common way to balance this trade-off is spaced repetition, which uses a periodic review of content to improve long-term retention. Though spaced repetition is widely used in practice, e.g., in electronic flashcard software, there is little formal understanding of the design of these systems. Our work will address two core problems in sequential learning of vocabulary using flashcards or a mobile application. First, is there a specific order to make students learn the vocab in a better way than just memorizing them in alphabetical order? Second, how can we better optimize the revision of flashcards, so that we can increase the overall performance of the student with less revision of vocab in the learning process?
Cloud Information Systems and Advancements in Infrastructure Technologies
Chintan Vyas
Information Systems all around the world are going through a major disruption due to recent advancements in infrastructure technology. Cloud computing has changed the way organizations store, retrieve, analyze and share data. Servers, storage, networking, software, analytics, and intelligence are all being offered as a service over the internet to allow organizations to innovate faster with flexible resources and leverage economies of scale. With cloud information systems, users typically only pay for cloud services they use, helping them lower their operating costs, run their infrastructure more efficiently, and scale as the needs of an organization change. My study focuses on studying the evolution of infrastructure technologies and how it could be used to create a distributed robust and scalable search engine to index documents for information retrieval.
Aobo Lyu is an exchange student from China. His major is information management and information systems, and he is currently doing research in e-commerce and studying system theory, information theory, and cybernetics.
Vikramank Singh is a second-year graduate student in the MIMS program. He has a background in machine learning and reinforcement learning. Prior to Berkeley, Vikramank spent time at Facebook Research as a software engineer in machine learning and at the MIT Media Lab as a deep learning researcher. Currently most of his research is around the topics of sequential decision making for large scale systems using reinforcement learning and machine learning.
Mekhola Mukherjee is a second year MIMS student. She has beena software engineer at Hewlett Packard Enterprise for 3 years working in the computational storage domain. Her current interests lie in the field of data privacy and machine learning.
Chintan Vyas is a second-year graduate student at the School of Information working towards developing a cloud-based media management solution that could be used by organizations to automatically index and retrieve rich media (images, audio, and video). Recently, Vyas worked as a product manager at Sumo Logic (a machine data analytics company) and was a software engineer for 3 years prior to pursuing graduate studies.