Finessing Your UX Foundation Skills for Real Life

Saturday, April 2, 2016
9:00 am to 4:00 pm
South Hall, UC Berkeley
Uday Gajendar, UX Consultant

This one-day workshop led by accomplished UX leader Uday Gajendar will offer a high-intensity yet fun overview of major UX methods for software design projects. We’ll look at proto-personas, stakeholder empathy, storyboards and journeys, as well as identify critical “touchpoints” for brainstorming. In addition, we’ll explore issues around designing for cross-device situations including coherence vs. consistency and patterns vs. principles. Discussions will be punctuated with real-life dilemmas from Uday’s fifteen-year career, to reinforce the complexity of UX practice, and pointers for how to apply UX judgment back at the office on Monday.

Lunch and snacks provided.

Uday Gajendar is a proven design leader focused on new product innovation & guiding start-ups on UX fundamentals. Uday has fifteen years of versatile expertise at CloudPhysics, Citrix, Peel, Netflix, Adobe, Frogdesign, and others, spanning enterprise to consumer, web to mobile domains. He also regularly writes for ACM Interactions and routinely speaks worldwide on design topics at SXSW, UX Australia, IxDA, and other venues. You can read Uday’s thoughts on design at his blog,


Space is limited. Advance registration required.

Last updated:

March 31, 2016