Information Access Seminar

Mobile Persuasion Design: Combining Information Design with Persuasion Design to Change Behavior

Friday, September 12, 2014
3:10 pm to 5:00 pm
Aaron Marcus (Aaron Marcus and Associates)

The mobile machine projects of Aaron Marcus and Associates, Inc. (AM+A) will be described. Each combines information design and persuasion design to change people's behavior. The mobile products employ smart phones, tablets, and/or Web portals. The Green Machine concerns energy conservation and sustainability in order to save energy use. The Health Machine concerns nutrition and exercise to avoid obesity and Type 2 Diabetes. The Money Machine concerns saving/spending money so baby boomers can retire safely. The Story Machine concerns story-sharing among generations of geographically dispersed, asynchronous families. Time permitting, other Machine projects will be described, including the Travel Machine, which seeks, to change business and leisure tourists into culture travelers and the Learning Machine, which seeks to enable students to take advantage of virtual universities and MOOCs on tablets.

Aaron Marcus is president and principal designer/analyst of Aaron Marcus and Associates, Inc. (AM+A) in Berkeley. He has extensive experience in graphic design and interface design. Three of the projects to be described won design awards from the International Institute of Information Design in Vienna. Reports on this work have been presented at CHI 2012, APCHI 2012, User Friendly 2012, and DUXU 11, 13, and 14. Mr. Marcus is currently at work on a book, Mobile Persuasion Design, about all of these projects. More at

Last updated:

March 26, 2015