Beyond Global: Learning from Many Voices
There is a great realignment happening that is changing the way the world sees itself. This realignment is the product of economic globalization, amazing advances in technology and the end of a monistic media age.
The world has, for a generation, been dominated by massive Western media companies who control the most influential media: television. In the coming years, television will realign alongside social media to a pluralistic world media culture within which many new narratives will vie for our attention.
Whenever media evolves so does society. There are major challenges ahead for the simplistic binary narratives spun by television, good vs. evil, black vs. white, red vs. blue, right vs. wrong. Humanity is more complex that that, and we will be confronting that complexity head-on from now on.
Chris Riley is a designer and global communications strategist. He is the founder of Studioriley, a Portland, Oregon-based studio set up to explore the relationship between business and culture through the disciplines of brand strategy and communications design. A media innovator, he was head of planning in the Graphic Design Group at Apple, Inc. and before that spent eleven years as head of strategic planning at Wieden + Kennedy worldwide. Riley started his career in market and political research before entering the advertising world in 1982. Although he has been based in London and Portland, he has worked all over the world with brands such as Nike, Coca Cola, Microsoft, Audi, Subaru, Peugeot, Miller Brewing, Fast Retailing (Japan), Orangina, Silicon Valley Bank, Design Within Reach, and Getty Images. Riley is a member of the Global Business Network.