Tools for a Narrative Future: Storytelling in Product & Service Design & Research
Storytelling is an essential part of our everyday experience, and offers researchers and designers rich ways to create, assess, and share ideas for products and services. Stories can be told through a variety of media, from sketches and storyboards to skits, photo essays, and films. How are these stories constructed, and how might we select the tools and techniques to effectively tell a story? What can we learn from professional storytellers? This talk explores these questions with case studies of documentary filmmakers, product management teams, industry researchers, and others. Through these case studies we'll learn how to selectively apply tools and techniques to better create and share our stories with a variety of audiences.
(This lecture is part of the course Info 246: Multimedia Information. All are welcome.)
Andy Brooks researches the impact of ubiquitously available information and communication tools on everyday activities. He most recently was a contract researcher in the Internet Experiences group at Yahoo! Research, where he explored the emerging role of mobile devices and services in guiding consumer behavior. In 2010 he earned his MIMS degree at the School of Information, where his thesis examined consumer behavior, advertising, and social media. Prior to joining the I School he worked for a number of years in product management and marketing in the San Francisco Bay Area. Andy holds a B.A. in economics from the University of California, Davis, and in Fall 2011 will return to the I School to pursue his doctorate
