Design Futures Lecture
We'll Always Have Paris: What Makes a Memorable Service Experience?
Wednesday, September 24, 2008
6:00 pm to 7:30 pm
BCNM Commons, Moffitt Library
Jennifer Bove (HUGE) and Ben Fullerton (IDEO)
Jennifer Bove and Ben Fullerton will explore what it takes to design
services that keep people coming back for more. They will probe the
dynamics of this subject, considering along the way other curious
questions, such as: why do people get excited about intangible
services in the same way they lust after the latest shiny lump of
plastic?
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