Distinguished Lecture

Modeling & Managing Complex Systems: A Case Study of Healthcare Delivery

Wednesday, November 5, 2008
4:00 pm to 5:30 pm
Bill Rouse

Co-sponsored by the UC Berkeley School of Information, the Center for Information Technology Research in the Interest of Society (CITRIS), and the UC Services Science, Management, and Engineering Program.

The challenges of designing and managing complex systems are discussed. The ways in which mathematical and computational models can inform both design and management are considered. The nature of these challenges and use of models are illustrated in the context of healthcare delivery. One illustration addresses the complexity of healthcare and principles for managing this complexity. Another example focuses on controlling healthcare costs and estimates the levels of efficiency needed to constrain the growth of costs to track increases of GDP.

Bill Rouse is the Executive Director of the Tennenbaum Institute at the Georgia Institute of Technology. This university-wide center pursues a multi-disciplinary portfolio of initiatives focused on research and education to provide knowledge and skills that enable fundamental change of complex organizational systems. He is also a professor in the College of Computing and School of Industrial and Systems Engineering. His earlier positions include Chair of the School of Industrial and Systems Engineering, CEO of two innovative software companies – Enterprise Support Systems and Search Technology – and earlier faculty positions at Georgia Tech, University of Illinois, Delft University of Technology, and Tufts University.

Rouse has four decades of experience in research, education, engineering, management, and marketing. His expertise includes individual and organizational decision making and problem solving, as well as design of organizations and information systems. In these areas, he has consulted with well over one hundred large and small enterprises in the private, public, and non-profit sectors, where he has worked with several thousand executives and senior managers.

Last updated:

March 26, 2015