ISD Lecture
When the quants move from Wall Street to Madison Avenue
Tuesday, February 13, 2007
5:00 pm to 6:00 pm
Hal Varian, School of Information, Haas School of Business, and Dept. of Economics
Marketing on the web has led to a wealth of data about advertising effectiveness which is already leading to large payoffs for companies that can effectively utilize this information. I will review some of these trends and hazard some guesses about the future.