Behavioral Design Studio

This course is designed to act as a bridge between the understanding of irrational human behavior and its application to real-world design problems. In this class, students will learn to approach product design problems through behavioral economics framework. Using a simple iterative approach for understanding and finding target users and behaviors, they will learn how to develop effective interface designs and build products. Drawing upon our industry experience, the class will follow lean and agile methods such as drafting user flows and identifying obstacles to changing behavior. Alumni from different backgrounds would be invited to talk about their experience tackling behavioral design problems at work. This class is aimed at students interested in product design and product management but anyone with an interest in building modern software systems would benefit from this experience.