Search Engines: Technology, Society, and Business
Two hours of lecture per week, one hour of discussion per week. Open to all undergraduate students and designed for those with little technical background. Web search engines (such as Google and Yahoo) are technologies which have enormous influence on how people find and think about information. In this course students will first gain an understanding of the basics of how search engines work, and then explore how search engine design impacts business and culture. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities.