Big Give

Wednesday, March 11, 2020
9:00 pm
 – Thursday, March 12, 2020
9:00 pm

The I School is made of so many moments — Big Give is one of them

The I School experience is made up of millions of little moments, and Big Give — our annual fundraising blitz — is one of them. In 2020, the big event falls on Thursday, March 12 and whether you’re at South Hall or across the world we hope you can take part in seizing the moment!

This year we’re promoting the Student Experience Fund to support student-led initiatives and programs which complement or enhance the existing curriculum at the School of information. Because students can contribute to the fund, it helps to foster a culture of philanthropy at the I School, encouraging students to contribute to their experience, and helping to provide seed funds to enhance the experience of the students who follow.

Big Give is the perfect time for everyone: alumni, students, faculty, and staff to celebrate philanthropy and promote students with a gift to the Student Experience Fund, or any I School Fund.

Your gift to any I School fund will count towards our Big Give goals and provides foundational support to help keep the I School’s teaching, learning, and research initiatives excellent.


Help the School of Information make an impact and win big the day of through contests offered by campus! Your participation helps boost our performance in the contests with big awards for our overall performance:

  • Big Slice — dollar challenge
  • Raising the Bar — help us surpass last years gift count (Every individual gift to the I School counts!)

There are also hourly contests throughout the day of giving. Some are based on giving during that period, others are awarded based on social media participation.

We encourage your participation in the following contests:

  • [giving drive] 9 pm–6 am, Mar. 11-12: Random international donor

  • [social media] 9 pm–9 am, Mar. 11-12: Random original tweet that fills in the blank “I give to #ISchool for #CalBigGive bc _________________.”

  • [social media] 9 pm–11 am, Mar. 11-12: What’s your Berkeley Moment? Tell us on UC Berkeley’s Big Give Facebook post. Comments with most likes win! 

  • [social media] 9 pm–7 pm, Mar. 11-12: Post “I <3 Cal because ________” on Twitter or Instagram. Most stirring post all day wins! Include #CalBigGive and #ISchool.

  • [social media] 8 am–10 am, Mar. 12: Most creative post of a child promoting Cal on Twitter or Instagram. Include #CalBigGive and #ISchool.

  • [social media] 8 am–10 am, Mar. 12: Most creative post of a pet promoting Cal on Twitter or Instagram. Include #CalBigGive and #ISchool. 

  • [giving drive] 10 am–12 pm, Mar. 12: Random alumni donor

  • [giving drive] 11 am–1 pm, Mar. 12: Random faculty/staff donor

  • [social media] 11 am–1 pm, Mar. 12: Random picture on Twitter or Instagram of you and/or your friends sporting Cal gear (Two winners split the prize amount listed.)

  • [social media] 12–5 pm, Mar. 12: Random Cal Throwback Thursday (TBT) photo on Instagram or Twitter wins (must include #TBT, #CalBigGive, and your program hashtag).

  • [social media] 2–3 pm, Mar. 12: Random original tweet that fills in the blank “Thank you Cal for _________________.” Include #CalBigGive and #ISchool.

  • [giving drive] 3–4 pm, Mar. 12: Random grad student donor

  • [giving drive] 4–5 pm, Mar. 12: Random friend (non-alum) donor

  • [giving drive] 6–7 pm, Mar. 12: Random alumni donor

See all the contests, and examples of social media posts.

Big Give is an online fundraising event that gives you and the entire Cal community — alumni, parents, students, faculty, staff, and friends — the chance to come together to support the School of Information or schools and programs, and help those schools and programs win prize money.

Your Big Give gift to the School of Information will make an immediate impact where it’s needed most — funding cutting-edge research, supporting our graduate students, and providing for exciting new initiatives.

Last updated:

March 11, 2020