Marketing and Communications Specialist

As a core member of the Berkeley I School communications and external relations team, the Marketing and Communications Specialist helps tell the story that drives the I School’s critical mission and creates communications and marketing content that aligns with the School’s communication strategies and targets key audiences including prospective and current graduate students, donors, alumni, faculty, and prospective faculty and staff. The Marketing & Communications Specialist will use marketing concepts to plan, develop, and implement promotional materials and position the I School through its social media and other channels for the benefit of reputation, recruitment, and revenue.

The Marketing & Communications Specialist must be adept at quickly and accurately writing up news articles, coordinating with faculty and researchers on promoting different activities, and producing features and profiles of various community members. They are responsible for close monitoring of social media conversations, regular analysis of and reporting on key performance indicator (KPI) data; optimizing organic and user-generated content; and collaborating with constituents across the I School to develop targeted marketing campaigns that align with institutional goals and directives.The Communications Specialist may also work on marketing events as needed.

The Marketing & Communications Specialist is also key to the success of external events and must be highly organized and detail-oriented, and able to create and deliver targeted communications plans and strategies.

Responsibilities

50% — Social Media Management

Under minimal supervision, executes long- and short-term strategic planning of all social media content for Berkeley I School’s official channels in accordance with the overall communications strategy set by the Director of Communications Independently oversees and executes daily social media schedule, content, and activity, as well as regular analysis of performance (KPI) data.

  • Closely monitors all social media channels and responds to messages as appropriate.
  • Alerts Communications Director of news relating to the I School or potential issues in a timely manner.
  • Promotes articles/news/scholarship to key audiences.
  • Writes copy tailored to the individual social channel utilizing relevant handles and hashtags to increase visibility.
  • Produces regular reports on campaign performance using data analytics tools.
  • Promotes events and other priority materials in accordance with the communications strategy.
  • Independently develops visual assets for social, web, and print uses, with the support of student interns.
  • Video: Occasionally conceives, plans, and manages the production of video content (from preproduction to filming/interviewing to editing and post-production work for use on social media, website, and YouTube., with the support of student interns.
  • Helps supervise student interns in general communication support, graphic design, and publicity activities.

30% — Writing and Editorial

Under the direction of the Communications Director, writes, researches, and edits material for news articles on research findings, awards, programs, and people at the I School for internal and external audiences.

  • Drafts or edits copy for marketing projects or programs such as publications, advertisements, press releases, announcements, etc.
  • As an editor, ensures clarity, organization, accuracy, style, and quality of written work.
  • Conducts interviews with I School faculty, students, and friends for articles and featured profiles.
  • Provides guidance to I School community members on writing blogs for I School publications or op-eds for external sources.
  • Under limited supervision, determines the best medium and publication plan for different types of news.
  • Responsible for communicating complex scientific research to a wide audience (i.e., prospective students, UC Berkeley community, I School alumni, and friends), including both scientifically savvy and lay audiences.
  • Creates editorial content for a variety of media, including newsletters, web copy, fliers, and brochures.

15% — Event Outreach and Communications

  • Manages promotion of I School events for internal and external audiences, including invitations, newsletters, and social media outreach.
  • Actively seeks out gap areas in outreach and initiates, develops and implements programs, events and/or communication strategies designed to inform external constituencies of institutional programs, activities, policies, and practices; constituencies may include the general public, prospective students, parents, donors, campus visitors, government, industry, and/or community representatives.
  • Creates media toolkits to facilitate sharing of events by different stakeholders.
  • Manages data and contact lists associated with events.
  • Attends important events such as Commencements, Orientation, and other community events. May be responsible for event photography, live social media coverage, and other event support.

5% — Professional Development

  • Add to existing marketing, communications, and events skill set through participation in staff organizations, professional organizations, workshops, conferences, training, and other educational or networking opportunities.

Required Qualifications

  • Strong computer skills, including proficiency in Microsoft Office, Google Suite applications, and video conferencing platforms with the ability to learn new computer programs and software systems.
  • Knowledge of or ability to learn campus protocols and channels for communication internally and externally.
  • Ability to advise and consult with management to ensure delivery of the desired message to target and/or broad general audiences.
  • Skill to maintain confidentiality.
  • Thorough attention to detail, project management, and organizational skills.
  • Thorough knowledge of the fundamentals of writing, grammar, syntax, style, and punctuation.
  • Thorough knowledge of appropriate editorial style and publication guidelines.
  • Thorough skills to write clear, lively, engaging, and compelling copy in a variety of styles appropriate to target audiences and/or the broader public while ensuring adherence to the I School brand and voice.
  • Excellent interpersonal communications skills, including active listening and effective collaboration skills.
  • Proven ability to think creatively and propose bold ideas.
  • Committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome, and included.
  • Demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community.
  • Bachelor's degree in related area and / or equivalent experience / training.

Preferred Qualifications

  • 3 years+ experience in communications, public relations, journalism or closely related professional communication role with progressive independence.
  • A portfolio of successful communication products that demonstrate the ability to translate organization branding and priorities into structured, strategically aligned content.
  • Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and other web communication capabilities.
  • Experience working in higher education, or with a research or scientific organization.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities.  Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities.  The University reserves the right to make employment contingent upon successful completion of the background check.

Salary & Benefits

For information on the comprehensive benefits package offered by the University visit: http://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html.

The hourly salary range designated for this position is $27.06 – $35.78; however, starting salary will be commensurate with experience.


How to Apply

You may also go to https://careerspub.universityofcalifornia.edu and search for Job ID #39715.

First review date for this job is August 4, 2022. The position will remain open until filled.


About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world’s leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

About the School of Information

The School of Information (I School) advances knowledge and practice everywhere humans interact with digital technologies. Through interdisciplinary research and teaching we are committed to expanding access to information and to improving its usability, reliability, and credibility while preserving security and privacy. Our faculty conduct research in human-computer interaction (HCI), security and privacy, applied data science, and technology in developing regions.

We currently offer three professional master’s degrees and an academic doctoral degree. Our Master of Information Management and Systems (MIMS) program trains students for careers as information professionals and emphasizes project-based learning. Our Master of Information and Data Science (MIDS) program is an online degree designed for working professionals with career goals in the emerging field of data science. The newly launched Master of Information and Cybersecurity (MICS), also offered online, offers a holistic approach to cybersecurity and prepares students for professional careers in cybersecurity. Our Ph.D. program equips scholars to develop solutions and shape policies that influence how people seek, use, and share information.

The I School is home to several important centers, including the Center for Long-Term Cybersecurity (CLTC), the Center for Technology, Society and Policy (CTSP) and the BioSENSE Lab. The CLTC was established in 2015 with a $15M grant from the William and Flora Hewlett Foundation to support the building of a new field of cybersecurity research that is multi-disciplinary and global in scope. CTSP is a multidisciplinary research and design/build center focused on emergent social and policy issues of technology. The BioSENSE Lab is a socio-physiological computing initiative that brings together a multi-disciplinary team to work on the future of biosensing and bio signaling.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster...

For the complete University of California nondiscrimination and affirmative action policy see:http://policy.ucop.edu/doc/4000376/NondiscrimAffirmAct

Last updated:

July 27, 2022