Paul Duguid




  
  
  
  
Paul Duguid
Adjunct Professor

Current Research

Knowledge in organizations. The role of branding in asserting the quality and authenticity of information. The history of trademarks. The role of brands in vertical competition within supply chains.

Other Activities

Visiting Fellow, Lancaster University Management School

Education

BA, English & Philosophy, Bristol University, UK, 1976
MA, English Literature, Washington University, St. Louis, 1980

What is the best thing about working at the I School?
Multidisciplinary faculty and students.

What Information issues interests you most?
Questions of quality and information.

How to Reach Me

Office: 203A South Hall
Telephone: (510) 643-3894
Email: