Focus: The concept of information; the history of information; the history of trademarks and their informational role; critical information studies.
Knowledge in organizations. The role of branding in asserting the quality and authenticity of information. The history of trademarks. The role of brands in vertical competition within supply chains.
Visiting Fellow, Lancaster University Management School
BA, English & Philosophy, Bristol University, UK, 1976
What is the best thing about working at the I School?
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Office: 203A South Hall
Office Hours: Tuesdays, 11-12:30
Telephone: (510) 643-3894