Paul Duguid Adjunct Professor
Current ResearchKnowledge in organizations. The role of branding in asserting the quality and authenticity of information. The history of trademarks. The role of brands in vertical competition within supply chains. Other ActivitiesProfessorial Research Fellow, Queen Mary, University of LondonVisiting Fellow, Lancaster University Management School EducationBA, English & Philosophy, Bristol University, UK, 1976MA, English Literature, Washington University, St. Louis, 1980 How to Reach MeOffice: 203A South Hall
Office Hours: by appointment during the fall semester
Email:
Telephone: (510) 643-3894
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What is the best thing about working at the I School?
Multidisciplinary faculty and students.
What Information issues interests you most?
Questions of quality and information.