Paul Duguid
Adjunct Professor

Current Research
Knowledge in organizations. The role of branding in asserting the quality and authenticity of information. The history of brands. The role of brands in vertical competition within supply chains.

Other Activities
Professorial Research Fellow, Queen Mary, University of London
Visiting Fellow, Lancaster University Management School

Education
BA, English & Philosophy, Bristol University, UK, 1976
MA, English Literature, Washington University, St. Louis, 1980

What is the best thing about working at the I School?
Multidisciplinary faculty and students.

What Information issues interests you most?
Questions of quality and information.

How to Reach Me
Office: 203A South Hall
Personal Website: http://www.ischool.berkeley.edu/~duguid/
Email:
Voice: (510) 643-3894