Paul Duguid

Paul Duguid
Adjunct Professor
Focus: The concept of information; the history of information; the history of trademarks and their informational role; critical information studies.

Current Research

Knowledge in organizations. The role of branding in asserting the quality and authenticity of information. The history of trademarks. The role of brands in vertical competition within supply chains.

Other Activities

Visiting Fellow, Lancaster University Management School


BA, English & Philosophy, Bristol University, UK, 1976
MA, English Literature, Washington University, St. Louis, 1980

What is the best thing about working at the I School?
Multidisciplinary faculty and students.

What Information issues interests you most?
Questions of quality and information.

How to Reach Me

Office: 305B South Hall
Office Hours: Thurs 10:30-12 (by appointment)
Telephone: (510) 643-3894