Reform

Reform is a resale architecture solution that transforms brands' Digital Product Passport (DPP) compliance infrastructure into an authenticated secondhand commerce experience, creating new value for brands, resale marketplaces, resellers, and buyers.

Building for what’s coming

Under the EU's Ecodesign for Sustainable Products Regulation (ESPR), every product sold in the EU must carry a Digital Product Passport (DPP), a persistent digital record containing the product’s provenance, materials, and environmental impact data (EU Regulation 2024/1781, 2024). By 2027, delegations will release DPP standards for high-priority verticals, including textiles and apparel, with implementation deadlines (EU Regulation 2024/1781, 2024). For brands, this new regulation represents a significant infrastructure investment with no direct return.

This new compliance obligation coincides with a fundamental shift in the resale market. The global secondhand market has reached $220 billion and is growing at three times the rate of first-hand retail (Boston Consulting Group, 2025). Demand for used luxury goods now outpaces new goods, and shoppers who once resold items to reinvest in first-hand purchases are now spending those proceeds in the secondhand market, bypassing brands entirely (Ryan, 2025). Brands risk losing both revenue and brand equity to platforms that profit from goods they have already sold, and are looking for entry points into the secondhand market.

What Reform makes possible

Reform is built for exactly this moment, converting DPP infrastructure into an authenticated resale experience that works for brands, marketplaces, resellers, and buyers. Key capabilities include:

• Resale architecture built on top of existing DPP-compliant decentralized identity infrastructure, issuing tamper-evident ownership credentials for every resold product that travels with the item through every ownership transfer.
• An abstracted provider integration layer that connects brands and marketplaces without requiring bilateral integrations, making Reform modular and scalable across brand and resale marketplace partners.
• A simplified reseller listing experience that eliminates manual research by operationalizing market integrations and DPP data to automatically pre-fill listing details, alongside guided photo capture, AI-assisted condition assessment, and marketplace-informed pricing estimates.
• Digital authentication addresses the buyer trust gap by replacing physical authenticity collateral, expensive expert evaluation, and high-effort research with brand-level verification backed by a permanent ownership record. For resale marketplaces, this digital asset directly reduces product verification costs and transit-heavy authentication operations.

By transforming a compliance obligation into value for every participant in the resale ecosystem, Reform unlocks the full potential of a more circular market, extending product lifespans, reducing waste, and preparing brands for the future of retail.