Michael Koved, Head of Analytics, Marketing Analytics

Michael Koved

Lecturer

Biography

Dr. Michael Koved is a leading Marketing Analytics practitioner and executive.  His expertise is in driving customer-focused, revenue generating business.  He bridges the crucial gap between the data/technical side of the equation and strategic/business initiatives. With 30 years of Financial Services experience (at Wells Fargo, Charles Schwab, and Bank of America), Michael’s project portfolio includes detailed quantitative analytics, profitability measurement, assessing current environments to identify strategic gaps, and building strong, collaborative teams to lead projects from strategy through implementation.  He effectively communicates complex ideas to multiple constituencies including C-Level leaders.

Michael owns an analytics consultancy servicing multi-product, multi-channel companies on Marketing and Operations.  He loves to teach and share ideas.  This spring, Dr. Koved is teaching an analytics class at the University of California Berkeley’s School of Information titled: Clearing the Clutter: An Overview of the Marketing Analytics Ecosystem.   

Last updated:

November 19, 2017