From The Washington Post
Deepfake of North Carolina lawmaker used in award-winning Whirlpool video
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When DeAndrea Salvador began receiving emails in June from people in Brazil, the North Carolina state senator assumed they were part of a phishing scam. The emails, first to her senate office and then to her campaign, had subject lines like “Is this you?” and “AI manipulation.”
But after an email from a journalist asking her about a specific video circulating online, she decided to investigate...
Derek Leben, a professor of business ethics at Carnegie Mellon University’s Tepper School of Business, said the video may be an example of shadow AI, in which employees and outside firms use artificial intelligence without the approval of their managers. Large companies like Whirlpool should verify the origin of videos, images and data provided by advertising agencies and other companies they work with, Leben said.
But the technology is widely available, making it difficult to protect yourself from deepfakes, said Hany Farid, a computer science professor at the University of California at Berkeley. “Anybody who has any footage of themselves online — a single image, a short video, an audio clip — can have their likeness ripped out, and then people can create audios, videos, and images of them saying and doing things they never did,” Farid said...
Hany Farid is a professor in the Department of Electrical Engineering & Computer Sciences and the School of Information at UC Berkeley.
