What Your Machines Should Do: The Science and Strategy of Human-Centered Automation
AI is just automation’s latest chapter — yet too many organizations chase fully automated futures untethered from readiness and customer value. The new book What Your Machines Should Do closes that automation strategy gap.
Stef Hutka draws on decades of lessons from human factors, HCI, cognitive science, and systems thinking to help you automate with intention: setting deliberate direction, sequencing rollout, and making grounded day-to-day decisions.
This book is a field manual for steering automation to extend human capabilities and drive business results. It addresses the automation strategy gap, where aspirations of fully automated futures become disconnected from organizational readiness and customer value.
Speaker
Stefanie Hutka
Stef Hutka helps teams bring useful, usable AI, XR, and robotics products to market. She is the founder of Sendfull, a boutique consultancy for emerging technology teams. Previously, Stef led design research and strategy for 0-to-1 product launches at Adobe, Meta, and DAQRI. Stef also teaches UX and systems thinking at UC Berkeley, and writes the leading Substack on emerging product design research. She holds a Ph.D. in psychology from the University of Toronto, focused on cognitive neuroscience.
Contact
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Getting to South Hall
Accessibility
If you require an accommodation for effective communication (ASL interpreting, CART captioning, alternative media formats, etc.) or information about mobility access in order to fully participate in this event, please contact Heather Rapp with as much advance notice as possible and at least 7–10 days in advance of the event.
