Playing Games With Customers For Fun and Profit
Innovation Games are a set of proven techniques for working with small groups of customers to create higher value products and services. They are a means of fueling innovation by understanding what your customers really want. They have been used by companies such as QUALCOMM, Emerson Climate Technologies, Wyse and Ticketmaster as well as by fathers seeking to better understand what their daughters wanted in a new car. The talk with give you a fun, hands-on introduction to a few of these games.
Luke Hohmann is the founder and CEO of Enthiosys, Inc., a Silicon Valley-based software product strategy and management consulting firm. Luke is also the author of three books with really long titles: Innovation Games: Creating Breakthrough Products Through Collaborative Play, Beyond Software Architecture: Creating and Sustaining Winning Solutions and Journey of the Software Professional: A Sociology of Software Development. Luke graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E in computer science and engineering from the University of Michigan. While at Michigan he studied cognitive psychology and organizational behavior in addition to data structures and artificial intelligence. He is a former National Junior Pairs Figure Skating Champion and American College of Sports Medicine certified aerobics instructor. A member of the PDMA, ACM, and IEEE, in his spare time he enjoys roughhousing with his four kids, his wife's cooking, and long runs in the Santa Cruz mountains (because he really does enjoy his wife's cooking).