Senior Director of External Affairs

The School of Information seeks a senior director of external affairs to lead the School’s marketing, communications, fundraising, alumni relations, and career services.

Key Responsibilities

30% — Marketing and Communications

Administers programs to promote the I School to prospective students, the general public and the campus community. Working through subordinate staff and vendors, oversees all aspects of marketing and communications for the School, including but not limited to print and web communications, social media public relations, SEO marketing and outreach. Takes the lead in promoting the I School, focusing on its four degree programs and faculty research. Establishes and maintains contacts with internal and external marketing professionals and vendors such as internet resources, artists, designers, photographers, advertising representatives, and media contacts. Directly supervises the Associate Director of Communications and provides direction and insight into the design and implementation of a variety of communication pieces in a variety of mediums, including written, visual and electronic communications. Advises and consults with I School colleagues regarding all aspects of I School communications and marketing. Uses strong communications strategies that effectively deliver the desired messages for development and fundraising, recruitment, student affairs, and faculty and student research.

20% — Fundraising

Manages a comprehensive fundraising program for the I School. In close collaboration with the School’s professional fundraising staff, manages fundraising programs and strategies to successfully meet predetermined goals and objectives. This includes identification, cultivation and solicitation plans for donors and donor prospects in collaboration with UDAR and subordinate staff. Oversees the preparation of fundraising proposals to major donors and prospects. May manage their own portfolio of 5-10 legacy donors and major gift prospects in conjunction with UDAR. Serves on the Campaign Management Team. Upholds University policies regarding managing prospects. Oversees the prospect portfolio of each of the fundraising staff. Supervises gift administration and donor stewardship for the School of Information.

15% — Alumni Relations

With input from relevant staff, develops a strategic alumni plan to identifying, building, nurturing and maintaining effective relationships with alumni and other key constituencies. Alumni activities include communication, regional programs, class activities, and reunions. Builds and maintains excellent working relationships with key internal and external partners and develops opportunities to showcase the School while serving as a strong advocate for the I School's goals and objectives.

15% — Staff Management

Selects, trains, leads, directs, and motivates staff, taking corrective action as necessary.

10% — Career Services

Working closely with the Director of Career Services & Alumni Relations, oversees I School career services, including support for internship searches and job searches, for graduate students in all degree programs and recent alumni. Directs employer and industry relations. Provides guidance for the Director of Career Services & Alumni Relations on complex issues.

10% — Finance and Budget

Responsible for developing, managing and implementing budgets for managed functions. This may include, but is not limited to alumni relations, career services, marketing and communications, media buys, special events, and conferences.

    Required Qualifications

    • Strong analytical and negotiation skills and political acumen.

    • Management experience, including personnel and budget administration, and advanced skill in implementing effective personnel and budget operations and practices.

    • Strong skills in advocating for and representing an institution to its various publics.

    • Ability to balance constituency needs with institutional needs, such as by designing solutions or strategies to achieve consensus.

    • Thorough knowledge of current marketing trends and best practices, including new and emerging strategies and technologies.

    • Leadership and management experience, including the ability to direct, mentor, evaluate, and motivate staff.

    • Working knowledge of all aspects of fundraising, donor relations concepts, principles, procedures, and techniques.

    Preferred Qualifications

    • Thorough knowledge of the campus, including short and long range strategic plans, vision, goals, objectives, infrastructure, programs, achievements, and awards.

    • Experience working with alumni and other key constituencies for an educational or similar institution, including their composition and primary goals and objectives.

    • Experience with UC Berkeley programs, career services, employer, alumni, and faculty needs and expectations, recruiting and staffing methods, and employment trends.

    • Experience managing high-profile events and media activities.

    • Ability to develop, design, and implement creative promotional and advertising strategies.

    • Minimum educations requirements include a Bachelor's degree in related area and / or equivalent experience / training.

    • CFRE, CSPG or other certifications or advanced philanthropic training desired.

    Conviction History Background

    This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

    Salary & Benefits

    For information on the comprehensive benefits package offered by the University visit:

    Starting salary will be commensurate with experience.

    How to Apply

    You may also go to and search for Job ID #24731.

    First review date for this job is October 13, 2021

    About Berkeley

    At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

    The University of California, Berkeley, is one of the world’s leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

    We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

    About the School of Information

    The School of Information (I School) advances knowledge and practice everywhere humans interact with digital technologies. Through interdisciplinary research and teaching we are committed to expanding access to information and to improving its usability, reliability, and credibility while preserving security and privacy. Our faculty conduct research in human-computer interaction (HCI), security and privacy, applied data science, and technology in developing regions.

    We currently offer three professional master's degrees and an academic doctoral degree. Our Master of Information Management and Systems (MIMS) program trains students for careers as information professionals and emphasizes project-based learning. Our Master of Information and Data Science (MIDS) program is an online degree designed for working professionals with career goals in the emerging field of data science. The newly launched Master of Information and Cybersecurity (MICS), also offered online, offers a holistic approach to cybersecurity and prepares students for professional careers in cybersecurity. Our Ph.D. program equips scholars to develop solutions and shape policies that influence how people seek, use, and share information.

    The I School is home to several important centers, including the Center for Long-Term Cybersecurity (CLTC), the Center for Technology, Society and Policy (CTSP), and the BioSENSE Lab. The CLTC was established in 2015 with a $15M grant from the William and Flora Hewlett Foundation to support the building of a new field of cybersecurity research that is multi-disciplinary and global in scope. CTSP is a multidisciplinary research and design/build center focused on emergent social and policy issues of technology. The BioSENSE Lab is a socio-physiological computing initiative that brings together a multi-disciplinary team to work on the future of biosensing and bio signaling.

    Equal Employment Opportunity

    The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:

    For the complete University of California nondiscrimination and affirmative action policy see:

    Last updated:

    September 29, 2021