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> The Effects of User Reviews . . .
Members: Lisa Hankin
Advisor: Yale Braunstein LinksDescriptionOnline user reviews are becoming an integral part of the online and offline purchasing process. In fact, the majority of US consumers consult an online product review before making a purchase. My research focuses on how consumers use online reviews across multiple product categories. For example:
Consumer's reactions to user reviews in one product category may not necessarily translate into other product categories. | |