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TINA: Tool for Information Architects

Members: Jeff McNeill, Karthik Gourisankaran, Bibi Ephraim

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Description

TINA, is a software application that aids information professionals in modeling information architecture and navigation flow of websites and web applications. TINA supports bottom up design and unlike other software products, it does not force Information Architects to "code" or "draw" their sitemaps, wireframes, or storyboards. The extensive customer need and marketing research we conducted reveals a large demand for a product like TINA and a significant potential for market growth. In our report we present a working prototype, justification for the design philosophy, and a business plan to commercialize TINA that is supported by extensive marketing research.