Oct 26, 2014

Geoff Nunberg on the Point of Corporate Jargon

From CNN Money

'Collabition.' 'Decisioning': The worst corporate jargon around

By Jeanne Sahadi

Just because you're fluent in English doesn't mean you'll understand half the things said at work these days.

For instance, when you're asked to "strategerize a greenfielded, collaborative solution that considers the equities of all stakeholders" you may think you should do something eco-friendly.

But you'd be wrong....

Linguist Geoffrey Nunberg, who teaches at University of California, Berkeley's School of Information, equates corporate jargon with high school slang -- the kind teenagers use to sound like they belong.

"Using it marks you as an insider," Nunberg said....

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Last updated:

October 4, 2016