From the Associated Press
At New Dating Site, Love Is in the MacBook Air
By Rachel Metz
SAN FRANCISCO — Apple Inc.'s ads used to challenge consumers to "think different." Now a website wants to help fans of the iPhone and Mac computer maker date different, too.
Called Cupidtino, an homage to Apple's home base in Cupertino, Calif., the site aims to connect Apple aficionados with like-minded "Machearts." The idea is that if you love the iPhone and Mac maker's products you might be best suited to date a fellow Apple fan....
Andrew Fiore, a doctoral candidate at [the School of Information at] the University of California, Berkeley, who studies how people form relationships through dating sites, thinks Cupidtino cleverly capitalizes on the excitement surrounding the iPad and iPhone.
"As those things become more and more integrated into life, I can see why people want somebody that might share their preference in that area," he said, "even if it is just one dimension of what someone likes about you."
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