The Wicked Craft of Enterprise UX: Designing Enterprise Software

What is the role and place for craft in designing enterprise software? There are massive scales of objects, convoluted processes with buyers (not users), and politically charged organizational matters. Whew! My talk proposes shifting our notion of craft from “precious object” towards “facilitative anchor,” guiding crucial conversations. I will share key stories from my careers at Oracle, Citrix, and CloudPhysics, about how I used craft to clarify issues and build relationships.

To join the webinar:

• Visit http://berkeleydatascience.adobeconnect.com/myseminar/
• Type in your name and enter the room as a guest. There may be a short waiting period; please be patient.
• When you get into the room, a popup window will ask you to join the meeting audio. To do this, type in your phone number and click “connect”.
• You will receive a call directly from the room’s conference line. Answer it to connect to the lecture’s audio.